Where’s the Missing Piece to Success in Your Digital Marketing?

Where’s the Missing Piece to Success in Your Digital Marketing?

Digital Marketing
Back in 2005, the “online marketing” thing was still relatively new to me and businesses in general. Google had taken over the advertising landscape with Adwords, firmly supplanting Yahoo and it’s Overture acquisition as the place to go run your ads online with “results-based marketing.” At that time, I started to move away from doing offline direct advertising to Google Adwords. What blew me away was I could set up an ad and have it running to prospects within minutes… instead of waiting days or weeks to send a mailer out to someone. But it wasn't just the speed that impressed me, it was the fact I could also bring in new customers with simple text ads in a search engine, target “buyer” keywords, and split test them… all while…
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