Why You Can’t Target Everyone with Your Ads

Why You Can’t Target Everyone with Your Ads

Advertising, Digital Marketing
In the previous post, I discussed creating an avatar of your "ideal" customer, as well as how to spy on your competitors to find out what is and isn't working in the marketplace. Now it's time to create a custom ad campaign to target this customer persona. As logical as this may sound, I can’t tell you how many companies mess this up. For this reason, you need to know who your ideal customer is before you do any advertising. Once you know this, you can then create the right type of ad for him/her. The mistake so many companies make is they create one generic ad. They do this because they want to bring in many different types of customers from it.  But, this doesn’t work. Successful ads never resonate…
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