2016 State of Search Report: Paid search dominates, but social ads are getting close

2016 State of Search Report: Paid search dominates, but social ads are getting close

Digital Marketing
Here is some great info from SEMPO regarding social paid ads. We've been using paid advertising on social platforms for quite some time and have seen great results. The "native" component of social ads allows them to more easily blend in vs. typical display (banner) ads. Don't get me wrong, banners are great... when done correctly. Anyways, here is the article: According to the latest State of Search report from SEMPO (Search Engine Marketing Professional Organization), search ads dominate when it comes to digital marketing efforts performed by both agency and client-side marketers, but social advertising is the fastest-growing segment. Released on Tuesday, SEMPO‚Äôs survey includes responses from nearly 500 search marketing professionals, including agency professionals, consultants, and client-side marketers. The survey includes a broad range of questions around the…
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