Avoiding the Facebook “Adpocalypse:” 3 Secrets to Ramping Up Traffic While Lowering Acquisition Costs

Avoiding the Facebook “Adpocalypse:” 3 Secrets to Ramping Up Traffic While Lowering Acquisition Costs

Digital Marketing, Native Advertising
Avoiding the Facebook "Adpocalypse:" 3 Secrets to Ramping Up Traffic While Lowering Acquisition Costs Facebook Google+ Twitter LinkedIn THE DAYS OF CHEAP CLICKS AND AMATEUR AD BUYERS ON FACEBOOK ARE ENDING... AND IF YOU HAVEN'T REALIZED THAT YET, YOU WILL SOON ENOUGH."Yeah, it's great! You only have to pay when someone clicks on your ad. Best thing ever."My friend was explaining to me back in 2005 how this whole "Pay-Per-Click" model worked, and I thought it was the greatest thing ever. "You pay just for results. How cool is that," I thought. Back in the early days of Adwords (and Overture for the old school folks), things were quite different...Cheap clicks were abundant... and wonderful!At that time, if we were running a campaign for a somewhat competitive term, we would…
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Everyone Can Now Get Access to Quora’s Native Advertising Solution

Everyone Can Now Get Access to Quora’s Native Advertising Solution

Digital Marketing, Native Advertising
Quora’s Native Advertising Solution is Out of Beta and Available to Everyone | Social Media Today Facebook Google+ Twitter LinkedIn If you’re a social media marketer and you’re not familiar with Quora, it’s time to get up to speed.Quora a highly addictive Q&A site that boasts a global audience of close to 200 million monthly users, and was featured previously as one of 56 vendors in The 2017 Social Media Native Advertising Landscape. It’s userbase is highly educated, too.It’s known for the quality of its content and the insightfulness of its users. The community is relatively troll-free and is actively policed by its users. Users come to the site to ask questions and read reliable answers, which includes information about products, services, brands, competitors and industries.Many of these queries and answers influence…
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2016 State of Search Report: Paid search dominates, but social ads are getting close

2016 State of Search Report: Paid search dominates, but social ads are getting close

Digital Marketing
Here is some great info from SEMPO regarding social paid ads. We've been using paid advertising on social platforms for quite some time and have seen great results. The "native" component of social ads allows them to more easily blend in vs. typical display (banner) ads. Don't get me wrong, banners are great... when done correctly. Anyways, here is the article: According to the latest State of Search report from SEMPO (Search Engine Marketing Professional Organization), search ads dominate when it comes to digital marketing efforts performed by both agency and client-side marketers, but social advertising is the fastest-growing segment. Released on Tuesday, SEMPO’s survey includes responses from nearly 500 search marketing professionals, including agency professionals, consultants, and client-side marketers. The survey includes a broad range of questions around the…
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Why You Can’t Target Everyone with Your Ads

Why You Can’t Target Everyone with Your Ads

Advertising, Digital Marketing
In the previous post, I discussed creating an avatar of your "ideal" customer, as well as how to spy on your competitors to find out what is and isn't working in the marketplace. Now it's time to create a custom ad campaign to target this customer persona. As logical as this may sound, I can’t tell you how many companies mess this up. For this reason, you need to know who your ideal customer is before you do any advertising. Once you know this, you can then create the right type of ad for him/her. The mistake so many companies make is they create one generic ad. They do this because they want to bring in many different types of customers from it.  But, this doesn’t work. Successful ads never resonate…
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Are You Blind to Your Competition and Your Ideal Customer?

Are You Blind to Your Competition and Your Ideal Customer?

Digital Marketing
You may think you already know your audience, which, you very well may. But, I’ve found that most businesses haven’t identified their ideal customer. Let’s use the example of a plastic surgeon. He or she may think, “my customer is anyone who is looking to improve their appearance.” In the grand scheme of things, you’re right. In most cases, your customers would be people looking for self-improvement. Even so, when you dive deeper, there is a lot more to that customer. Consider these three things: First, it would be harder to identify these people making it tough to advertise to them.  Second, many of these people may want to improve their appearance but don’t have the money.  Third, some of these people are a nightmare to work with and end up…
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Where’s the Missing Piece to Success in Your Digital Marketing?

Where’s the Missing Piece to Success in Your Digital Marketing?

Digital Marketing
Back in 2005, the “online marketing” thing was still relatively new to me and businesses in general. Google had taken over the advertising landscape with Adwords, firmly supplanting Yahoo and it’s Overture acquisition as the place to go run your ads online with “results-based marketing.” At that time, I started to move away from doing offline direct advertising to Google Adwords. What blew me away was I could set up an ad and have it running to prospects within minutes… instead of waiting days or weeks to send a mailer out to someone. But it wasn't just the speed that impressed me, it was the fact I could also bring in new customers with simple text ads in a search engine, target “buyer” keywords, and split test them… all while…
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