Avoiding the Facebook “Adpocalypse:” 3 Secrets to Ramping Up Traffic While Lowering Acquisition Costs

Avoiding the Facebook “Adpocalypse:” 3 Secrets to Ramping Up Traffic While Lowering Acquisition Costs

Digital Marketing, Native Advertising
Avoiding the Facebook "Adpocalypse:" 3 Secrets to Ramping Up Traffic While Lowering Acquisition Costs Facebook Google+ Twitter LinkedIn THE DAYS OF CHEAP CLICKS AND AMATEUR AD BUYERS ON FACEBOOK ARE ENDING... AND IF YOU HAVEN'T REALIZED THAT YET, YOU WILL SOON ENOUGH."Yeah, it's great! You only have to pay when someone clicks on your ad. Best thing ever."My friend was explaining to me back in 2005 how this whole "Pay-Per-Click" model worked, and I thought it was the greatest thing ever. "You pay just for results. How cool is that," I thought. Back in the early days of Adwords (and Overture for the old school folks), things were quite different...Cheap clicks were abundant... and wonderful!At that time, if we were running a campaign for a somewhat competitive term, we would…
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Everyone Can Now Get Access to Quora’s Native Advertising Solution

Everyone Can Now Get Access to Quora’s Native Advertising Solution

Digital Marketing, Native Advertising
Quora’s Native Advertising Solution is Out of Beta and Available to Everyone | Social Media Today Facebook Google+ Twitter LinkedIn If you’re a social media marketer and you’re not familiar with Quora, it’s time to get up to speed.Quora a highly addictive Q&A site that boasts a global audience of close to 200 million monthly users, and was featured previously as one of 56 vendors in The 2017 Social Media Native Advertising Landscape. It’s userbase is highly educated, too.It’s known for the quality of its content and the insightfulness of its users. The community is relatively troll-free and is actively policed by its users. Users come to the site to ask questions and read reliable answers, which includes information about products, services, brands, competitors and industries.Many of these queries and answers influence…
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Not Embracing Native Advertising? Beware of What’s to Come.

Not Embracing Native Advertising? Beware of What’s to Come.

Native Advertising
For those of you who are still on the fence with native advertising, it's time to come down. If generating high CTR's and being able to bypass ad blockers (for the most part) aren't motivating enough, then perhaps understanding this will be:   Native advertising is the future and the sooner you get on board with it, the further ahead you'll be.   I found this article and thought it would be great to share. The author delivers some great insight into the different advertising roles and their relationship with native ads. As always, please leave us any comments or questions below! We have a serious problem in content marketing and I’m going to point fingers today. For the last several years, there’s been a steady drumbeat in our industry…
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