Understanding View-Through Conversions

Understanding View-Through Conversions: Are You Missing A Goldmine Of Data?

If you’re doing digital advertising and disregarding “view-through conversions” you’re making a big mistake. For those of us who’ve been marketing online since the early Google (and Overture) days of PPC, it’s always been about last click attribution. That was our go-to metric and we lived and died by it. Over the years, a lot of new technology has been …

Everyone Can Now Get Access to Quora’s Native Advertising Solution

If you’re a social media marketer and you’re not familiar with Quora, it’s time to get up to speed. Quora a highly addictive Q&A site that boasts a global audience of close to 200 million monthly users, and was featured previously as one of 56 vendors in The 2017 Social Media Native Advertising Landscape. Its user base is highly educated, too. It’s …

Understanding Digital Marketing – The Missing Puzzle Piece!

Back in 2005, understanding digital marketing was still relatively new to me and businesses in general. Google had taken over the advertising landscape with Adwords, firmly superseding Yahoo and its Overture acquisition as the go-to place to run your ads online with “results-based marketing.” At that time, I started to move away from doing offline direct advertising to Google Adwords. …