Are Direct Response Digital Marketers Really Just Used Car Salesmen In Disguise?

Download for free our digital media buying blueprint for 2019 to begin building trust and profit with your future customers. Author: Jordan Swanson I’m going to probably upset a lot of direct response marketers with this post… but please understand, this criticism comes with much love. 🙂 Alright, here goes: Stop treating digital marketing like you work in a 1980s …

Understanding View-Through Conversions

Understanding View-Through Conversions: Are You Missing A Goldmine Of Data?

If you’re doing digital advertising and disregarding “view-through conversions” you’re making a big mistake. For those of us who’ve been marketing online since the early Google (and Overture) days of PPC, it’s always been about last click attribution. That was our go-to metric and we lived and died by it. Over the years, a lot of new technology has been …

Everyone Can Now Get Access to Quora’s Native Advertising Solution

If you’re a social media marketer and you’re not familiar with Quora, it’s time to get up to speed. Quora a highly addictive Q&A site that boasts a global audience of close to 200 million monthly users, and was featured previously as one of 56 vendors in The 2017 Social Media Native Advertising Landscape. Its user base is highly educated, too. It’s …

Understanding Digital Marketing – The Missing Puzzle Piece!

Back in 2005, understanding digital marketing was still relatively new to me and businesses in general. Google had taken over the advertising landscape with Adwords, firmly superseding Yahoo and its Overture acquisition as the go-to place to run your ads online with “results-based marketing.” At that time, I started to move away from doing offline direct advertising to Google Adwords. …