Below you'll find a list of all posts that have been tagged as “facebook advertising”
THE DAYS OF CHEAP CLICKS AND AMATEUR AD BUYERS ON FACEBOOK ARE ENDING… AND IF YOU HAVEN’T REALIZED THAT YET, YOU WILL SOON ENOUGH. “Yeah, it’s great! You only have to pay when someone clicks on your ad. Best thing ever.” My friend was explaining to me back in 2005 how this whole “Pay-Per-Click” model worked, and I thought it …
In the previous post, I discussed creating an avatar of your “ideal” customer, as well as how to spy on your competitors to find out what is and isn’t working in the marketplace. Now we will talk about successful audience targeting, to create a custom ad campaign to target this customer’s individual persona. As logical as this may sound, I …
